Client/ Law Foundation of Ontario
Service/ Transformation Services
Industries/ Professional Associations, Non-Profits & NGOs
Established in 1974, the Law Foundation of Ontario is a non-profit organization with a mandate to help more people to understand the law and use it to improve their lives. The Law Foundation of Ontario takes an active and engaging approach to their work as a grant maker and to carry out their mandate of advancing access to justice. The Foundation works with and gives out over $1B in grants to hundreds of carefully selected grantees and to Legal Aid Ontario.
Business Challenge
The Foundation sought to create a seamless experience for all its users and take its grantee engagement into a new digital era. The website's information architecture was fragmented, the branding outdated and the overall user experience was poor. The website failed to meet WCAG 2.0 Level AA requirements.
As a result, the Law Foundation aimed to reconstruct its outdated digital platform with a full rebrand and refreshed creative redesign, while incorporating tools that would facilitate greater organizational efficiency.
Deliverables and Outcomes
A User-Centered Digital Experience for All
The Law Foundation tasked Enginess with creating a website concept that would present content in a way that is different, user-centred and innovative. The redesign required more than a brand refresh: it required the information design and content strategy to be re-architected to meet the intended vision of The Law Foundation. The new website features modern web tools, including a grants database, advanced search function, social media, email integrations, and more.
Additionally, our team ensured that the content authoring tools for CMS administrators are intuitive and allow for simplified creation and publishing of relevant content for each respective audience.
Focus on Content Strategy, Information Architecture & Navigational Fluidity
To effectively communicate with each of The Law Foundation’s distinct audiences, a thorough content strategy program that encapsulates the website’s end-user needs and the organization’s goals was carried out by Enginess.
Our team helped The Law Foundation envision new content types to manage, display, and transparently promote the outcomes, impacts, and the results of The Law Foundation’s activities, as well as maximize the funding stream which supports and enables the organization’s key grant-making activities.
Accessible and Responsive Design
The final product is a beautiful and modern digital experience that communicates the purpose of the organization and provides a harmonious experience for all its stakeholders. The website is designed and built with best-practice SEO in mind and accessibility AODA / WCAG 2.0 Level AA compliance. The fully responsive design makes it easy to navigate the website and view content on a range of screen sizes and mobile devices.
Transformative Vision
Enginess transformed the Foundation’s online presence from a digital brochure into a highly integrated, user-friendly and responsive product that puts the Law Foundation’s main messaging and ultimate objective at the forefront. The upgraded website meets the needs of multiple stakeholders and acts as a hub for the organization’s services, programs and advocacy activities.
Our engagement began with a discovery phase that involved digital strategy and UX research, to ensure the organization’s needs and goals were properly captured. The discovery phase included a user experience audit, content inventory and research into the existing state of the website and the Law Foundation’s technology ecosystem.
Business Impact Summary
The Law Foundation of Ontario's digital presence was transformed and greatly improved. Its brand, user interface, and programs that serve many audiences are more accessible, easier to use and easier to navigate through an intuitive and fluid user focused interface. Communicating to their many audiences was a complex challenge, their new dynamic web platform offers their users a structured and simple design to navigate more efficiently and effectively.
Enginess dramatically transformed how The Law Foundation of Ontario interacted with its audience. By building The Law Foundation's new web platform into the core of the organization's marketing and communications' operations by leveraging a powerful and accessible web platform, Enginess enabled them improve the value they contribute to the Law profession and improve access to their programs.